Question: What children’s playtime product has officially trademarked its smell?
Answer: Yes, you can trademark a smell, though it’s rare. For one thing, you have to be able to describe the product’s unique smell in words. Hasbro was able to trademark Play-Doh’s signature scent by describing the smell as a “sweet, slightly musky, vanilla fragrance, with slight overtones of cherry, combined with the smell of a salted, wheat-based dough.”
