Saturday, July 5, 2025

Question: What was Amazon’s original name before it was changed?

Answer: When Jeff Bezos founded the company in 1994, he initially named it Cadabra, a reference to abracadabra, to evoke a sense of magic in online retail. But the name didn’t stick—after a lawyer misheard it as “cadaver” over the phone, Bezos quickly rebranded. He landed on “Amazon” not only because it suggested vastness (like the river), but also because it began with an “A,” which helped with alphabetical search rankings at the time.