QUESTION: Which country purchases the most LEGO toys?
ANSWER: Germany is LEGO’s largest market in the world, making it the company’s strongest national presence. LEGO dominates the German toy market, with popular product lines like Technic and City consistently ranking among the best-sellers. The country has played a crucial role in LEGO’s growth since 1956, when the company opened its first foreign sales office in Hohenwestedt, marking the beginning of its international expansion.
